Project Overview

Fivesquares Development is a Washington, DC-based real estate firm with a singular mission: transforming large, complex sites into extraordinary mixed-use developments that serve communities while generating lasting value. Founded by lifelong friends Andy and Ron, Fivesquares has delivered landmark projects like LIZ on 14th Street and Strathmore Square — developments measured not just in square footage, but in public art, parks, and genuine community impact. They brought RT7 Media in to create a digital presence worthy of that ambition.

Our Approach

Custom Design Built for the Brand:

Fivesquares occupies rare territory in real estate — the intersection of institutional credibility and genuine community warmth. We designed a site that reflects both: bold, confident layouts and typography that command attention, paired with photography and storytelling that invite visitors to understand the human impact behind each development. Every page was built to communicate at the scale of Fivesquares' work — serious without being cold, ambitious without being inaccessible.

Signature On-Brand Web Animation:

The most distinctive element of the site is its suite of custom on-brand animations. Animated impact counters bring Fivesquares' story to life — $25M+ invested in public landscaping, 2.4M SF of completed and future development, four public art installations — figures that mean something only when they land with the right weight. Scroll-driven hero transitions and project reveals unfold as visitors explore, creating a cinematic experience that matches the scale of the developments themselves. These animations aren't ornamental; they're a precise expression of how Fivesquares thinks about development: dynamic, intentional, and built to make an impression.

Collaborative Process with the Fivesquares Team:

We worked closely with the Fivesquares team throughout every phase — discovery, brand alignment, design refinement, and content strategy. Their deep investment in their work meant detailed, thoughtful input at every stage, and the result is a site that genuinely reflects how Andy, Ron, and their team think about what they build and why it matters.

Key Features

  • Custom WordPress Theme: Built from the ground up to serve Fivesquares' brand and long-term content needs
  • Animated Impact Counters: Scroll-triggered statistics that transform numbers into storytelling
  • Scroll-Driven Animations: Hero transitions and project reveals that create a cinematic browsing experience
  • Project Portfolio: Dedicated pages with rich photography and narrative for LIZ, Strathmore Square, and future developments
  • Team Showcase: Executive profiles that communicate the partnership and vision at the firm's core
  • Responsive Design: Flawless presentation from mobile to large-screen desktop
  • Performance Optimization: Image-heavy design delivered without sacrificing load times
  • SEO Foundation: Structured for visibility in DC real estate and development searches

Results

  • Elevated Brand Presence: The site positions Fivesquares as a top-tier DC developer with a distinctive visual identity
  • Mission-Driven Storytelling: Complex, multi-phase projects are communicated clearly through photography, copy, and animation
  • Team Visibility: Visitors immediately understand who Fivesquares is, what they build, and why it matters
  • Differentiated Experience: Custom motion design creates a memorable impression that stands apart from typical real estate developer sites
  • Scalable Platform: Architecture supports new project additions as the portfolio continues to grow

Conclusion

Fivesquares Development asked for a site that lives up to the ambition of their projects — and that's exactly what we built. By combining custom design with purposeful on-brand animation, RT7 Media created a digital presence that communicates the scale, vision, and community commitment behind every Fivesquares development. It's equal parts portfolio, manifesto, and invitation — to partners, to communities, and to anyone who wants to build something that lasts.