It’s not easy to start a new business – especially during a pandemic. The Drainage Store opened for business in March 2020, in Falls Church, Virginia. In order to get the word out rapidly, Route 7 Media deployed an engaging, responsive site containing the entire store catalog, in less than 10 days. In addition, Route 7 Media developed their social media pages, designed and deployed social ads and brought an engagement to over 15k people within days of beginning the campaign. Route 7 Media also created, developed, and measured a Google Ads campaign to more effectively target area contractors.

In late summer 2020, The Drainage Store worked with Route 7 Media to develop and produce a series of TV commercials targeted at Northern Virginia area contractors and homeowners. RT7 developed the overall concept, script, jingle and teamed with the talented crew at Wraith Films on the production. The commercials begin airing on NBC and digital affiliates in Spring 2021.

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