Industry: Filmmaking and Media Production

Website: videoaction.org

Project Overview

Founded in 1990 by Emmy Award-winning filmmaker Robin Smith, video|action has a rich history of creating high-quality, high-impact media. They collaborate with educators, artists, and program leaders to tell compelling stories that address critical social issues. When it came time to modernize their legacy HTML website, video|action partnered with RT7 Media to create a dynamic WordPress site that highlights their catalog of impactful documentaries. The new platform provides a robust and visually engaging space for their mission-driven storytelling, while ensuring ease of management and accessibility.

Our Approach

Website Design:
RT7 Media transformed video|action’s outdated HTML website into a vibrant and modern WordPress platform. By prioritizing an intuitive design and responsive layout, we ensured their catalog of documentaries is easily discoverable and beautifully showcased.

Content Strategy:
Working closely with video|action, we structured the site to effectively communicate their unique story and commitment to social advocacy. The site now features dedicated sections for their documentaries, collaboration opportunities, and educational outreach efforts.

Managed Hosting and Support:
To keep the site secure and performing optimally, RT7 Media provides reliable managed hosting services. Regular updates, backups, and technical support ensure video|action’s digital presence remains strong and uninterrupted.

Results

  • Enhanced User Experience: The new website offers an engaging and user-friendly interface, making it easier for visitors to explore video|action’s impressive portfolio of documentaries.
  • Streamlined Content Management: The WordPress platform simplifies updates and content additions, enabling video|action to focus on their mission without technical challenges.
  • Improved Accessibility: The responsive design ensures the site looks great and functions seamlessly on all devices, broadening their audience reach.

Conclusion

RT7 Media is proud to support video|action in their mission to create impactful media that addresses critical social issues. By redesigning their website, we’ve provided them with a modern digital platform that amplifies their voice and strengthens their ability to inspire and educate. This partnership reflects our dedication to empowering organizations with meaningful stories to share.