Industry: Water Treatment / Publishing

Website: wcponline.com

Project Overview

Water Conditioning & Purification International (WC&P) magazine has been the voice of professional excellence in POU/POE water treatment for more than six decades. Since its launch in June 1959, it has been the premier source for news, technical articles, and water science features. WC&P Owner/Publisher Deborah Stadtler selected RT7 Media to transform their outdated WordPress site into a modern digital presence. The project included migrating thousands of articles spanning well over a decade and over 6,000 historical images into a digital archive.

Our Approach

Custom Design:
To honor WC&P’s rich history and authoritative presence in the water treatment industry, Route 7 Media created a modern, visually appealing WordPress design. The design balances a professional look with user-friendly navigation, ensuring that readers can easily access the wealth of content available.

Content Management:
We developed an advanced content management system that allows WC&P’s editorial team to efficiently manage their extensive library of articles and images. This system supports the seamless updating of content and ensures the site remains fresh and engaging for readers.

Custom Development:
Our development team tackled the complex task of migrating thousands of articles and over 6,000 historical images into a new digital archive. This involved creating a robust backend infrastructure capable of handling the vast amount of data while maintaining optimal performance and user experience.

SEO Support:
Recognizing the importance of maintaining and improving online visibility, RT7 Media provided comprehensive SEO support. This included optimizing existing content, implementing best practices for new content, and ensuring the site structure supports search engine indexing and ranking.

Results

  • Modern Digital Presence: The new website successfully combines WC&P’s rich heritage with modern design and functionality, providing an engaging experience for readers.
  • Enhanced Content Management: The advanced content management system allows the editorial team to easily manage and update the extensive library of articles and images, keeping the site dynamic and current.
  • Improved Visibility: Our targeted SEO efforts have enhanced the website’s search engine rankings, driving increased traffic and expanding WC&P’s reach within the water treatment industry.

Conclusion

RT7 Media’s partnership with Water Conditioning & Purification International magazine showcases our ability to handle complex projects with extensive data migration while delivering a modern and user-friendly digital presence. By combining custom design, advanced development, and strategic SEO, we have helped WC&P maintain its status as the premier source for news and information in the water treatment industry.