Industry: Film / Documentary

Website: foodevolutionmovie.com

Project Overview

From Academy Award®-nominated director Scott Hamilton Kennedy and narrated by renowned science communicator Neil deGrasse Tyson, “FOOD EVOLUTION” dives into the controversy surrounding GMOs and food. Amidst a fiercely polarized debate, the film takes viewers from Hawaiian papaya groves to Ugandan banana farms and Iowa cornfields, presenting the emotional and evidence-based sides of one of today’s most heated discussions. RT7 Media collaborated with Director Scott Hamilton Kennedy, Producer Trace Sheehan, and the marketing team to develop a website that effectively communicated the film’s message and served as a hub for filmgoers to connect with the filmmakers.

Our Approach

Engaging Design:
RT7 Media crafted a visually compelling website that captures the essence of “FOOD EVOLUTION.” The design emphasizes the film’s global reach and the gravity of its subject matter, using powerful imagery and a clean layout that draws visitors into the conversation.

Interactive Features:
To foster engagement and interaction, we integrated features such as a blog, discussion forums, and social media integration. These elements allow viewers to dive deeper into the film’s content, share their thoughts, and connect with like-minded individuals and the filmmaking team.

Resource Hub:
Understanding the educational aspect of the documentary, we created a resource section where visitors can access articles, research papers, and expert opinions on GMOs and food-related topics. This section is designed to serve educators, students, and curious viewers seeking to learn more about the issues presented in the film.

SEO and Outreach:
RT7 Media implemented an SEO strategy tailored to the film’s subject matter, focusing on relevant keywords and phrases related to GMOs, food security, and documentary films. This strategy was designed to drive organic traffic and ensure the website reached its target audience, including educators, activists, and film enthusiasts.

Results

  • Effective Communication: The website successfully communicates the film’s messaging, providing a clear and compelling narrative that encourages visitors to engage with the subject matter and participate in discussions.
  • Increased Engagement: The interactive features have led to higher user engagement, with visitors spending more time on the site, participating in forums, and sharing content across social media platforms.
  • Educational Impact: The resource hub has become a valuable tool for educators and students, enhancing the film’s impact by providing additional information and materials for further learning.

Conclusion

RT7 Media’s work on the “FOOD EVOLUTION” website exemplifies our ability to create dynamic online platforms that not only promote films but also foster meaningful dialogue and learning. By combining engaging design, interactive features, and strategic SEO, we’ve helped “FOOD EVOLUTION” reach a wider audience and continue the conversation long after the credits roll.